Why is Marketing-Automation Important?
 |
So much to do ……….
so little time! Take a breather.
Marketing
automation is here! This technology redefines marketing as we know it.
We all know that
your marketing strategy holds the key to success.
Using marketing
automation increases efficiency, boosts productivity, makes you run a tight
ship and most of all helps you sell more.
Automation equals SIMPLIFYING and SCALING.
A few things you
need to know:
- What is marketing automation?
- Why marketing automation?
- Uses of marketing automation
Let’s dig in right away!
What is Marketing
Automation?
It entails using software that automates and manages our marketing processes.
It does so, by
automatically sending messages via emails, texts, social posts targeted at
customers. It also involves studying customer behaviour, to devise a way to
capture leads and close them faster.
 |
| 51% businesses use marketing automation |
A whopping 51% of
companies on an average have adopted marketing automation[1]. And the others are following suit by allocating budgets, to start at
the earliest.
They are not
revamping their marketing just for the heck of it!
Marketing
automation is one of the fastest-growing segments of the software
industry.
But not all
companies and marketers have exactly started using this tool.
Lack of awareness
or fearing technology as some dark art can be possible reasons for keeping them
away from using these tools.
Whatever the
reason, if you’re damn serious about growth, you can’t afford
to say no to modernization.
Automating the
repetitive tasks of your business by giving a set of instructions is no rocket
science.
It’s a skill that
your staff needs to be trained for. I’m sure once they get the hang of it,
they’ll thank you, for acquiring a new marketing skill.
. . .
Why Marketing
Automation?
You go where your
customers are. They are spending their max time in the internet space which is
evolving at a fast pace.
 |
| via gifer |
You need to keep up with this pace and get in front of a bigger and a wider audience.
You need to connect
to more and more relevant people to scale. This is where
marketing automation comes into play: to make your task easier.
Let me give you an
example.
Imagine this …….
There’s a fashion designer whose designs are simply WOW! But his/her marketing sucks.
All he/she manages
to find the time to do is some odd social media posting coupled with spray and
pray emailing.
The result. Very
few orders.
On the other hand,
if the designer uses an automation tool to take care of the marketing messages;
these would go out consistently, to a targeted audience in an organized
fashion.
Data-driven marketing campaigns would increase the designer’s fan-base.
And, constant
engagement from the designer’s end could pique the customer’s interest in
knowing MORE about the product. It could be posting the latest trends, tips and
discounts etc.
The result: quality
traffic and leads resulting in conversions. Likes and shares by your customers
would further spread the word.
This can turn them
into super-fans and loyal customers!
The outcome?
A business turned around with the use of marketing technology. Like-wise, create your own growth story.
I know you are
trying everything possible to push your brand.
Shooting emails,
trying to post regularly in social media, arranging campaigns, building a
client base and catching up on the latest trends in the digital space.
Oh, boy! You’re
very busy and have no time.
But, at the end of
the day, aren’t you getting pulled in a million directions! And, are you
satisfied with the results?
Time is limited,
tasks plentiful.
You’ve got to find a way to get out of this rut and FOCUS on other marketing tasks to be able to jump to the upper tiers.
. . .
Uses of Marketing
Automation Tool
- Automating Messages
Identify repetitive
tasks. For example: sending emails and alerts on mobile phones as well as scheduling
social media posts and so on, can all be part of this.
These can be
handled by automation tools once the instructions are given.
Lead generation is
one of the most sought-after things in marketing automation.
Tracking website
visits, which emails are being opened and studying other such similar
behaviour, gives you interesting insights into the customer’s profile.
With this slicing
and dicing of data, you can expect better leads to flow in, which convert.
According to
sources, an overwhelming majority of companies benefit
with an increase in leads through marketing automation.
- Better Marketing Campaigns
Marketing campaigns
become easier and target-oriented with the data analysis in front of you.
Know the pain
points and improve upon them.
- Meaningful Engagement
We are all animals
of the digital world. But we don’t want to be treated like assembly-line
robots. We’re humans and want to stay that way.
As customers, we
like to receive emails and other forms of communication personalized. It’s
that emotional connect!
With the incredible
insights provided by automation tools, you can customize communication according
to the needs and interests of your prospects. And thus, strike a chord with them.
Make your content
compelling to drive engagement. Use of charts, images, stickers, hacks etc.
should be done to make it warm and lively.
 |
| via gifer |
Refresh it, every now and then to keep your customer’s interest alive in your brand.
. . .
As you start using automation technology by integrating it into your marketing systems, you will discover a whole lot of other benefits. Fewer overheads, upselling and lead nurturing are some of them.
Once, you decide to
automate, don’t go just by the hype. Select the tool, which is a best-fit for
your requirements.
Final Thoughts
Data and technology
are making waves. They’ve touched almost all the modern businesses.
Old school
marketing won’t help you nail it. As they say, convention is for yesterday…
Innovators are the
movers and shakers of the modern world.
Step out of your
comfort zone and zoom ahead.
Just a quick recap:
Leverage marketing automation to:
- Streamline and automate your work
- Maximize productivity and be discovered by the
right people
- Attract genuine prospects, increase engagement
and sales
- Strategize for your future growth.
Join the growing
club of marketing automation users!
[1] https://aritic.com/blog/aritic-pinpoint/b2b-ecommerce-automation-guide/
Comments
Post a Comment