10 Simple Reasons Why It Is Important to Have a Website in 2020
Hey! We are in 2020. The digital
universe is expanding like never before. All the successful businesses have
websites because they want to be under the digital umbrella. The businesses of
today cannot survive without a strong online presence. If your business is
still not online, it’s high time you start with the first simple step of
creating a website. I shall give you a few basic reasons why you should give
website creation your topmost priority.
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| Internet Boom |
1. Myth
Buster
All kinds of myths are doing the
rounds when it comes to the digital world. Some people say that only online
businesses need a website, while others think that if their business is doing
pretty good why should they need a website. There is no end to the reasons
given by people to not have a website. But all these people are wrong. The
truth is that all forms of businesses whether small, medium, large, local
consultancies or anything else cannot remain unaffected by this digital
revolution. Stop putting blinkers on your eyes. Be a part of this online world
and reap the benefits.
2. Power
of the Internet
If you are happy running your
business traditionally with old-school-tactics, it’s fine. But look
around-people all over the world are hooked to their smartphones or laptops
round-the-clock. According to a study done by Nielsen, 85% of consumers use the
internet to find a local business today[1].
All the smart people use the internet for their business decisions. You will be
doing your business a disservice by not reaching out this massive market.
3. Today’s
Customer
Our business revolves around our
customers. So, it becomes very important for any successful business to gauge
the mood of the customers. Today customers carry out thorough research on the
net before buying any product/service. This includes making comparisons of
different websites, checking the credibility of the product/service by reading
the comments of the existing customers etc. It is only after doing this that
they take a final decision. Now if your product/service doesn’t show up in
these results then you are certainly losing business. If somebody asks me if I
would do business with a company that does not have a website, the answer is
no. Because I would not trust a company that does not have a website. That is
the psyche of today’s customers. Now that’s bad news for your business! But you
can certainly plug this hole by creating a website.
4. Communication
in the 21stCentury
Communication has made our world
one big village. Distances no longer deter people from carrying out business
from one corner of the world to another. With smartphones in their hands,
people expect instant gratification. Desktop web traffic has been left behind
by smartphone mobile traffic. Smart businesses are already online, having a
global reach, very much visible to their customers. If you have a website your
next customer could be from another country, which is not possible with your
current marketing vehicles. Why restrain yourself and not take advantage of the
communication boom? I see no reason upon the face of the earth for your
business not to be online.
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| Smart Phone and Instant Gratification |
5. Low-Cost
Advertising
As such you must be paying your
employees, printing brochures and doing other marketing activities to run your
business, a website is another marketing tool but with a difference. It is an
advertisement which runs 24x7 throughout the year requiring only a one-time
investment. Isn’t that amazing? Believe you me, you won’t get this reach with
any other marketing activity. Your ads and marketing campaigns dry up over some
time but a website once made properly remains there for good. The cost of
creating a website is very low when compared to the returns generated by it.
Anyway, the moment you have a few sales in your kitty after your website is up
and running and you recover the costs!
6. Business
becomes Efficient
It is true that when any business
has a smart website, then you can keep on getting leads even while you are busy
with your operations or even when you are sleeping. Because a website runs
24/7. This saves you time. You can utilize this time on other aspects of the
business which otherwise got ignored. You can also cut down costs by hiring
fewer people since your website runs like a permanent salesperson.
7. Brand
Awareness
Websites don’t just give your
business a boost by giving you prospects, but with time they enhance the
credibility and goodwill of your product. Your brand may go on to have a global
market. With a good website in place, you can include forums where customers
can post any questions or feedback about your product/service. Now with this
information handy, you can improve your product/service. This shall make your
brand better and more competitive.
8. Business
doing Well
If you are satisfied with the way your
business is currently, good for you! But the question is- how long can you keep
this rhythm alive? The simple fact of
the matter is that people are increasingly getting used to the ways and
comforts of the internet world. There is every chance they will carry out their
purchase/shopping with modern methods. They want to be trendy and sound cool!
So, they will give the digital world a try and believe me if they like it, you
will never hear from them again. Besides, if you have a brick and mortar
business location which closes after a few hours, your prospects can still find
you online if you have a website. So, build a website now!
9. Technological
Ignorance
A very huge number of people shy
away from building a website because they think they are not technologically
smart. They think that it’s too much of a hassle. Now, this is a misconception.
Because a web designer does everything for you. All you have to do is to
explain your model of business to him or her. A good web designer can be found
locally or you can do some research on the net and find one. Ensure you get a
good, tailor-made website designed for you.
10. Smart Competition
If you are not online yet and your
competitors are, then surely, they are having a ball.
It’s time you take your share of
the pie. So, build a website and be a smart competitor.
Are you ready to take the plunge
now? It’s never too late. Understand that a website is going to be the face of
your business online, so make it crisp to make it count. If you are aware of
the nuances of the online world then you can yourself design your website with the
help of Wix or Squarespace. It can be a lot of fun and a learning experience
for you as well. But if you don’t have time or you are not at all tech-savvy, then
contact a professional web designer. Not only will they design a website for
your business, but they will also be able to optimize it for web searches as
well as the various social media channels. Make it a point to update your
website regularly with new offers, fresh content and deals to make it alive and
kicking. Do not forget to check your competitors’ websites as these will
certainly will give you some useful tips. Again, no matter where you are from,
what your business is, how big or small it is, a good website will go a long
way. Go ahead and showcase your business online. It surely is your time now.
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